Demystifying Custom Made

handsome man wearing custom made suits, shirts, and trousers
Handsome young man in suit looking at camera and smiling while standing indoors

There is a lot of noise around custom made these days. A lot of companies offer custom made suits, shirts, and trousers but often use different terms for the same process that they carry out on their product floors. We would explain different terms that float around the web these days that sound similar but are completely distinct to each other.

The terms that could be usually heard in the domain are custom made, bespoke and made to measure. While custom made is more of a generic term that could be interchangeably applied to both the other approaches, that is not so true to the other terms. Customization can explain something like an alternation exercise. Alteration is an exercise that is a part of both the approaches – of made to measure and bespoke. We will explain in detail what both of them entail, below.

Made to Measure

This is a term that is used interchangeably by different service providers. More often than not it is used by the larger chains of stores that take your measurement remotely (by asking you to email your measurements) and do it in their factories on the back end. There are not many phases of fitting or checking how the final product is turning out to be. While a lot of companies are taking this approach, by leveraging the cost of outsourcing the process and thereby reducing the costs and partially passing the benefit to the end consumer, it is still rather wrong to imply when the process is not how it used to be a couple of decades back.

Although there is not much wrong in this approach, but the important point being, the sales guys are not really open about it.


This is what custom stitching really is. It is a process when you take an appointment, walk into the office, have detailed discussions about what kind of a suit you are looking for. These discussions include you personal preferences regarding a fit, you choice of colors, the fabric, and most importantly your body size.

In the case of a bespoke suit, a professional tailor would take your measurements, talk you through (their) collection of fabrics and explain you in detail about how much time their stitching process would take (this generally takes long).

While both the approaches are unique and come with their respective benefits, it is important that you understand each of them clearly before making a choice.

We are an experienced team that are present in London, ON for a while now and boast of a loyal customer base. It has been possible due to our absolute commitment to quality, integrity and transparency. Feel free to drop in our store, no matter what you budget is.

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